We turn slow movers into fast movers.

Expertise

Commercial

01. Value creation
We are trend setters & innovators. We understand the challenges and fast-changing dynamics of the international FMCG market, which is why we can operate and adjust at high speed. With our work, we will continue to add value within our partners’ core and non-core assortment. Together, we strive to always make the most exciting and flavorful products accessible.
02. Consultation
With our knowledge of regional flavor profiles and upcoming trends, we can always make sure that we advise our partners on the most profitable items. Instead of just functioning as a pivot between our manufacturing and retailing partners, we believe in creating a win-win situation for all stakeholders involved:
  • Sharing data knowledge, best practices and rates of sales with our retail partners to help them manage their product portfolio
  • Helping our manufacturing partners to create awareness and visibility in new and existing sales channels
  • Providing accurate feedback and solutions on consumer trends and preferences
03. Innovation
From collaborative product development to promotion and in-store solutions: we make sure to always be your creative and innovative puzzle piece. We make sure to bring that one unique product solution that will fly off your shelves in no time.
Value creation
Consultation
Innovation
Expertise

Operations and solutions

01. Tailor-made solutions for our partners
At UFBG we see the world as our playing field, where we can make innovative and exciting new products accessible to our partners, using the fast track. Our international team is set up by various expert groups, each focused on a specific market and product niche. As your trusted global distributor within the FMCG industry, we make sure to find the right service solution for your needs and wishes.
02. One-stop-shop
With our wide product assortment, in-house knowledge and customized Value Added Services, we offer our partners an all-inclusive solution for their business. We take care of stable supply and on-time deliveries, so our partners don’t need to worry about stock holding. Our team has all the local know-how when it comes to import & export operations and regional regulations.
03. Value Added Services & Value Added Logistics
Our VAS and VAL departments are indispensable to our game plan. Whether we can assist our partners in providing the needed text legislations or help them to localize products for different sales markets—we take your business into our hands. 

Our solutions: 
  • Compliant labeling
  • Tailor-made services
  • Risk management
  • Inventory control
  • Demand planning and forecasting
  • Individualized Value Added Services
Tailor-made solutions for our partners
One-stop-shop
Value Added Services & Value Added Logistics
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Meet the Team
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Meet the Team

Always better. Together we constantly improve.

UFBG is only as strong as its people. That is why we have assembled some of the sharpest minds, most innovative thinkers, and motivated leaders of diverse backgrounds and talents. Here you can meet a few of us.

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Yuri Roosblad
Director
Yuri Roosblad
Director

Yuri is the director of UFBG and a visionary when it comes to his team and their shared ambition. Setting strategic goals and exploring new territories, Yuri ensures that their collective potential is fully realized. Even though it is hard sometimes to not get entangled in day-to-day tasks, having a strong and united team at his side, Yuri knows that there are no limits to where they can grow together.

Yuri’s secret for success is

To have a team of diverse backgrounds, skillsets, and competences

Yuri’s favorite tunes for the office are

Dance hits at 130 BPM that set the rhythm for the day

Yuri’s personal superpower is

Turning dreams into plans of action

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Debora Verhoef
Supply Chain Coordinator
Debora Verhoef
Supply Chain Coordinator

Debora’s day is all about precise organization and effective communication. Every single order placed lands on Debora’s desk and goes through her methodically organized order book. Besides her daily mission to ensure smooth operational and logistical processes, she also takes the lead in training new colleagues and interns. With Debora at hand, you have a specialist who coordinates customized arrangements to accomplish even the most complex orders.

Debora’s favorite spot in the office is

Behind the ping-pong table, during an intense match of table tennis

Debora’s favorite music in the office is

Uplifting music and pumping beats that help overcome any post-lunch dip

Debora’s go-to drink at work is

A perfectly prepared chai latte

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Roy van Hameren
Value Added Services Coordinator
Roy van Hameren
Value Added Services Coordinator

Roy's mission is to align the Value Added Services smoothly and efficiently with the commercial wishes and operational processes. He is responsible for overseeing capacity planning and a variety of product services, while functioning as a key connector between different internal and external departments. Roy faces challenges head-on, viewing tricky situations as opportunities to create new and improved paths forward.

Roy’s favorite music for the office are

Songs from his band “Lekker weer”

Roy’s working ritual is

To start his day at his standing desk, to stay energized and focused throughout the morning

Roy is driven by

The freedom he is given at UFBG to create new ways of working

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Nikita Maniram
Business Controller
Nikita Maniram
Business Controller

Nikita holds the map for steering and navigating UFBG through uncharted waters. Her mission is to translate financial data and in-depth analysis into practical strategies, giving valuable insights on performance, profit, and innovation. Nikita’s excellent communication skills and strategic reports help guide the team in making smart and reliable decisions, staying on course, and reaching the desired destination.

Nikita’s favorite after-work activity is

Going on a culinary adventure, favorably with a French flair

One of Nikita’s favorite things is

Singing karaoke, with ‘Halo’ by Beyoncé as her go-to anthem

Nikita’s superpower is

Lighting up a room with her uplifting spirit and a beaming smile

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Bas Jansen
Junior Category Buyer
Bas Jansen
Junior Category Buyer

Bas starts his day with a good cup of coffee while checking his emails. He ensures that all tasks, to-dos, and crucial details are organized and structured for smooth sailing. Providing exceptional service to his partners is a top priority for Bas, and he achieves this by always having accurate and well-organized information at hand and communicating openly and honestly. He thrives in the young and fast-paced atmosphere at UFBG, where he is given responsibility and endless opportunities for growth.

Bas’s favorite spot in the office is

Next to Sonos. Functioning as the office DJ, Bas likes to always find the right tunes for the moment. His favorite Spotify playlist is “Branding Beach Club”

Bas’s must take to work item is

His sports bag, so he can hit the gym right after work

Bas has a crazy hobby which is

Boating. Having worked as a captain himself, Bas knows everything about ships and sailing

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Youp van Eck
Key Account Manager
Youp van Eck
Key Account Manager

Always prompt and straightforward, Youp thrives in creating sustainable partnerships with his key accounts. He has a remarkable intuition for the needs of his partners and loves to proactively seek out new business opportunities to keep the ball rolling. As a people person, Youp enjoys the fast-changing dynamics and versatility of his job, going on business trips, attending fairs, and meeting his retail partners face-to-face.

Youp loves to

Cook for family and friends, wowing them with his signature dish: Dandan Noodles

Youp’s secret for success is

Having a vibrant team atmosphere where everyone is sharing a good time

The best advice Youp has ever received is

“If you put time and dedication into your work, results will follow”

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Sidney Baron
Sales Manager
Sidney Baron
Sales Manager

Sidney excels in taking on an advisory and executive role for her partners. Her eagerness to manage her portfolio of accounts with a “first time right” principle is visible in her flourishing business relationships. Sidney is also known to shine with her expertise and predictive reliability on new trends. Her superpower is that she always manages to find or develop that one perfect item, that flies off her partners’ shelves immediately.

Sidney’s personal superpower is

Her creative and innovative mind

Sidney’s lunch routine is to

Step outside for a walk with her colleagues

Sidney is motivated by

The team spirit and passion within UFBG

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Dion Steijl
Supply Chain Coordinator
Dion Steijl
Supply Chain Coordinator

As Operations Coordinator, Dion is responsible for overseeing and managing export shipments outside of Europe. He has made it his mission to support UFBG in innovating by using his problem-solving and analytical skills to optimize process descriptions. One aspect of his job that Dion particularly loves is witnessing how clear guidelines and a strong framework boost efficiency and communication within the whole team.

Dion’s favorite lunch break activity is

Playing ping pong with his greatest opponent, Debora

Dion’s professional superpower is

His adaptability and fast appropriation of new technologies

Dion has a crazy hobby which is

Taking care of his bonsai trees, allowing him to tap into his inner Zen

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Lotte van der Heide
Category Buyer
Lotte van der Heide
Category Buyer

In her team, Lotte is known for her positive mindset and her strong attention to detail. Her superpower is her ability to work in an organized and structured way, spotting problems quickly and coming up with creative long-term solutions. Lotte's professional background in operations has enabled her to develop exceptional analytical and strategic abilities, which are exemplified in her skillful category planning and sourcing of trending products.

Lotte’s secret to success is

To think outside the box

Lotte lives by the saying

Een dag niet gelachen, is een dag niet geleefd” – “A day without laughter is a day wasted”

Lotte’s favorite Sunday activity starts

With an energizing bootcamp session followed by a fun game of hide and seek with her young son

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Mathijs Werkman
Head of Operations
Mathijs Werkman
Head of Operations

As our Head of Operations, together with his team, Mathijs is steering the ship when it comes to our supply chain process, quality assurance, continuous improvement and supply and demand planning. On a day to day basis Mathijs is all about taking UFBG to the next level in terms of our organization while also ensuring that every pickup and delivery, whether buying or selling, goes off without a hitch.

Mathijs' favorite hobby is

Cycling on race- and mountainbikes

The saying he lives by is

Me duce tutus eris - under my wings you are safe

His professional superpower is

Being a strategic orchestrator. Mathijs' talent lies in perfectly balancing and harmonizing the people versus organisational structure

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Gisèle Hyett
Marketing & Communication Specialist
Gisèle Hyett
Marketing & Communication Specialist

Gisèle is the driving force behind our corporate marketing and communication. She ensures that we are top-of-mind with our customers, that they are well-informed about our business and that we present ourselves impeccably at trade shows and events. Crafting innovative marketing and communication strategies, Gisèle works tirelessly to make our company an attractive partner for a wide audience.

Gisèle's favorite season is

Summer! As soon as there is any sunshine and temperatures start to rise, you will find her at the beach. If you find her gazing out of the office window, she is probably dreaming about when she can go to the beach

The most adventurous thing Gisèle has ever done is

Moving to the US for 2 years as an au pair

Gisèle's favorite tunes for the office are

90's and 00's pop songs, give her some Britney or Backstreet Boys and she is good o go

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Jiawei Wang
New Label Developer
Jiawei Wang
New Label Developer

For Jiawei, being a new label developer at UFBG is all about the people. His ultimate success recipe is to ensure that his partners’ needs and wishes are met in the long run, so mutually beneficial business relationships can grow. Jiawei enjoys the diversity of the job, establishing new connections and introducing the latest products to the market.

Jiawei’s favorite lunch at the office is

Whatever the chef is preparing that day

Jiawei is motivated by

Overcoming obstacles and getting stronger

Something Jiawei always brings to work is

His common sense

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Georgiana Buf
Brand Manager
Georgiana Buf
Brand Manager

Georgiana is our Brand Manager. Her main responsibilities are the management of the communications with all licensed brands and making sure the marketing plans for these brands are executed in a timely manner. With her positive attitude there is no challenge that she can't handle.

Georgiana's most valuable lesson in her career so far is

Before pursuing your dream job, ideal workplace, and perfect skill sets, first understand what you dislike and be true to those feelings. However, don't shy away from challenges simply because they are unfamiliar. That challenge might lead you to the ideal job

If Georgiana had to pick one song she had to listen to for the rest of her life, it would be

Imagine Dragons - Whatever it takes

What Georgiana misses most about her home country Romania is

Her family. Nothing else can take their place

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Alison Allain
Supply Chain Specialist
Alison Allain
Supply Chain Specialist

As a Supply Chain Specialist, Alison's role is to manage a part of our daily operational activities. Her main focus is supporting the team who is in charge of our Chupa Chups Popcorn. Having Alison on our team helps us making sure that our products are delivered to our customers on time, whether they are in the Netherlands or abroad. Alison's French roots give her the inside scoop on everything in the market, so she's our secret weapon for tackling any challenge that comes our way!

Alison's favorite way to unwind after a long day at work is

Baking some good dessert, and sharing it with friends.

A fun fact about Alison that no one knows is

The fact that she speaks Mandarin and has lived in China for 6 months

The part of her job which Alison enjoys most is

There is never a dull moment, every day is different!

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Mike Emid
Supply Chain Coördinator
Mike Emid
Supply Chain Coördinator

As the Supply Chain Coordinator for Purchasing, Mike's main responsibility involves keeping our supply chain running like a well-oiled machine. He guides our specialists during the process on the purchasing side and also dives into the action myself to make sure everything flows smoothly.

Mike is professionally motivated by

The fact that he gets a lot of freedom to explore and learn new things on the job. This is probably one of the reasons why Mike has been with us for over 15 years

Something Mike is completely obsessed with is

Music, he couldn't go through life without it

Mike's favorite movie or tv show quote is

''They don't know that we know they know we know'' - Friends

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Eva Lucenet-Gerritsen
Quality Coördinator
Eva Lucenet-Gerritsen
Quality Coördinator

Eva's role mainly revolves around making sure our operations hit those top-notch quality marks. She's responsible for overseeing the quality assurance, tweaking processes to make them better, ensuring we're following all the rules, and keeping an eye on any risks. She teams up with different teams to set up airtight procedures that put product safety and integrity first. Plus, she also trains all colleagues on all things quality and making sure we've got a vibe of food safety, always aiming for improvement and top-notch quality.

Eva is completely obsessed with

Order and organisation. She relaxes by watching satisfying cleaning or pantry organisation videos.

Eva's favorite thing about her job is

Witnessing the positive outcomes of the projects she oversees. She also deeply values being in an environment where her ideas are heard and she's provided with the resources to achieve my goals.

Eva's inspiration is

Michelle Obama's resilience, compassion, dedication to uplifting others and commitment to creating a better world are truly inspiring.

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Alexandra Florescu
Jr. Brand Manager
Alexandra Florescu
Jr. Brand Manager

In her role as Junior Brand Manager, Alexandra jumps in to support the brand management team She's all about crafting our licensed brands, figuring out the right prices, and getting those new products off the ground. She's also the brains behind our marketing moves for these brands, cooking up campaigns to get more customers talking about our products. With her desire for continuous improvement, she's always keeping her finger on the newest trends in our industry and using them to cook up fresh strategies to help our brands shine brighter.

Alexandra's working ritual is

Wake up, hit snooze, repeat. Then a cup of coffee, the elixir of productivity. Drive to the office. Coffee again. Read her emails, meetings and finally reflecting on accomplishments of the day and plan for tomorrow's priorities

On a Sunday, Alexandra likes to

Starting of with a leisurely breakfast with her husband and their two kids, followed by baking some sweet treats. After that she loves to play a board game together before heading out on their bikes to spend the day at the beach until sunset

Alexandra's superpower is

Continuous learning and always making sure to stay on top of the industry and marketing field

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Simon Winchcombe
Account Manager
Simon Winchcombe
Account Manager

Simon works with our Sales Manager Sidney servicing the UK market, focusing on maintaining and enhancing our existing relationships while also seeking new business opportunities. His daily responsibilities include creating and sending offers to both existing and prospective customers. One of the things Simon excels at is working closely with a broad range of stakeholders, both internally and externally, to ensure we deliver high-quality, efficient, and comprehensive service.

If Simon could have any animal as a pet, he would pick

A dog, preferably a golden retriever

Simon's favorite lunch activity at the office is

A nice lunchtime walk, weather permitting. Also he will never brag about this, but Simon currently holds the UFBG record for running up 19 flights of stairs in 1 minute and 44 seconds

Simon's professional superpower is

Refraining from snacking on the samples in our office

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Eliot Mercereau-Boland
Account Manager
Eliot Mercereau-Boland
Account Manager

As an Account Manager, Eliot mainly manages our French Market as he speaks both French and English fluently with parents coming from France and England. His great language skills and cheeky personality help him make sure we develop good relationships with our customers and ensures we always serve their needs to a maximum.

The funniest thing that has ever happened to Eliot while at work is

The company events. They are legendary and always ensure a good time with colleagues letting go of some of the stress that comes with working in a high pressure environment

If Eliot could have dinner with 1 celebrity, it would be

Sebastian Vettel. He seems like a nice and interesting guy, plus he drives fast

Eliot's hidden work talent is

Being able to quickly manage unexpected situations and always finding a solution

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Arthur Pierre
Account Manager
Arthur Pierre
Account Manager

As an Account Manager, Arthur is responsible for multiple markets. Being fluent in Spanish made it easy for us to make him responsible for the Spanish market. With extensive market knowledge, Arthur is all all about diving deep into international food markets, spotting those hot new trends, and seeking opportunities left and right. One of the elements of the job he really enjoys is jet-setting off to cool places, meeting up with our partners, and collaborating on cooking up the best ideas to bring to the table.

Arthur's favorite lunch when in the office is

His homemade Mediterranean food. He makes everyone in the office jealous with his culinary delights

His favorite after lunch activity is

Arthur enjoys the walks with colleagues around the building, getting some fresh air and sun

The craziest job Arthur has ever had was

Being a Summer Camp Monitor. Managing large groups of unruly kids definitely prepares you for every challenge you can ever face

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Japke Weeteling
Supply Chain Specialist
Japke Weeteling
Supply Chain Specialist

As a Supply Chain Specialist, Japke supports the Sales Manager for Europe and the UK. She is responsible for a lot of things, from handling complaints and processing new orders and new customer forms to guiding the order book and arranging transport.

Japke's favorite weekend activity is

Meeting up with friends and playing hockey

Japke's must take to work item is

Her phone so that she can stay connected to all her stakeholders

Japke's professional motivation is

Doing well at work and having lots of nice colleagues around her

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Jesper Bussing
Supply Chain Specialist
Jesper Bussing
Supply Chain Specialist

As a Supply Chain Specialist, Jesper's daily grind involves keeping a close eye on our order book. Handling the supply chain for one of our top clients means he is constantly in touch with both our Commercial and Supply & Demand teams, making sure we maintain our top-notch service standards. Jesper's superpower is all about delivering the fastest and finest service to our customers, and that means keeping those lines of communication wide open and never compromising on quality. With the UFBG Operations crew on deck, we're always ready to tackle any request that comes our way!

If Jesper could be any movie character's side kick, he would pick

Captain America! Experiencing his strong sense of justice and leadership skills up close would be super inspiring. And given he is a team player, Jesper believes they would work together seamlessly and face challenges head-on

In his free time, Jesper loves to

As soon as summer hits, you can find him on the baseball or softball field having a good time with friends and teammates. Besides that, he loves to drink some good craft beers

Jesper's hidden work talent is

Optimizing processes and finding efficiencies in supply chain operations, turning chaos into coordinated awesomeness!

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Jeroen Wasserval
Key Account Manager
Jeroen Wasserval
Key Account Manager

Jeroen specializes in export, particularly in the dynamic Middle East Region. With an eye for opportunity, he consistently seek out new avenues for collaboration and growth and maintains his focus on cultivating mutually beneficial partnerships. Having lived in Dubai for 8 years, Jeroen knows everything there is to know about the Middle-Eastern market making him our secret weapon for tackling any challenge that comes our way!

The craziest job Jeroen has ever had was

Being a Camel Boss, leading 2 Camel Farms as a Business Unit Manager. He was in charge of 2700 camels

The best piece of advice he has ever received is

Carpe Diem - live every day like it is your last

Jeroen's favorite thing about the UFBG office is

The Team ! Multicultural and full of energy!

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Daniel Vargas
Graphic Design and Marketing Advisor
Daniel Vargas
Graphic Design and Marketing Advisor

As our Graphic Design and Marketing Advisor, Daniel is all about mixing it up! From bringing our brands and products alive by creating eye-catching graphics to orchestrating buzz-worthy events for our licensed brands, Daniel makes sure our brands look good. With his creative eye, he is able to bring all our crazy ideas to life.

If Daniel could teleport to anywhere right now he would go to

Malaga is always fun – he loves to enjoy the sunshine by the beach with friends and family as this is also where he is from

Working at UFBG has taught Daniel

He is still learning every day at his job, which is also what he loves about it. He is working on being a little more organized, this is super important when working in a growing team

His favorite music in the office is

Preferably some POP Hits  – expecially Charlie XCX – so he can sing along (in his mind ;))

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Elias Challita
Supply Chain Specialist
Elias Challita
Supply Chain Specialist

In his job as a Supply Chain Specialist, Elias is the go-to for keeping things running like a well-oiled machine every day on the purchasing side of operations. He handles a sufficient amount of orders, sorts out transportation logistics, and handles all the paperwork for our supplier squad. His main responsibility? Making sure our Purchase order book is on point. Elias is all about teaming up with his colleagues to make sure everything runs smooth as silk in the operations department. That means staying in sync and keeping the lines of communication wide open to make sure everything's on track, on time, and aligned with company rules.

Elias' favorite childhood cartoon is

The Lion King, they tought him all about adapting to changes and learning from the past

In his free time, Elias loves to

Go climbing

Elias' favorite thing about the office is

The view and the plants, they are a nice distraction from day-to-day tasks

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Kristians Davidsons
Supply Chain Specialist
Kristians Davidsons
Supply Chain Specialist

Unlike our other Supply Chain Specialists, Kristians is actually all about shaking things up. He spends his days diving into process automation, revamping how things are done, and crunching numbers to help out the operations team. With Kristians on our team, we get to take efficiency to the next level, whether it's cooking up data-driven decisions or creating some slick analytical tools for the team to use. He is UFBG's Excel and data wizard.

If Kristians could have dinner with any celebrity, he would choose

Jay-Z as his knowledge is endless and priceless. Just shooting the breeze with him could lead to life lessons, killer business tips, and some deep personal insights, all stemming from his journey from Brooklyn to global stardom. It would be like living the dream!

In his free time, he loves to

Play basketball with friends while listening to his favorite musicians

Kristians' hidden work talent is

He can make spreadsheets while jumping on one leg and spinning around- well, not really, but his pivot tables are pretty impressive. Told you, he is our Excel wizard ;)

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Want to be part of our fast-growing team?
Want to be part of our fast-growing team?

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