We turn slow movers into fast movers.

Yuri is the director of UFBG and a visionary when it comes to his team and their shared ambition. Setting strategic goals and exploring new territories, Yuri ensures that their collective potential is fully realized. Even though it is hard sometimes to not get entangled in day-to-day tasks, having a strong and united team at his side, Yuri knows that there are no limits to where they can grow together.

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Yuri’s secret for success is

To have a team of diverse backgrounds, skillsets, and competences

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Yuri’s favorite tunes for the office are

Dance hits at 130 BPM that set the rhythm for the day

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Yuri’s personal superpower is

Turning dreams into plans of action

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Debora’s day is all about precise organization and effective communication. Every single order placed lands on Debora’s desk and goes through her methodically organized order book. Besides her daily mission to ensure smooth operational and logistical processes, she also takes the lead in training new colleagues and interns. With Debora at hand, you have a specialist who coordinates customized arrangements to accomplish even the most complex orders.

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Debora’s favorite spot in the office is

Behind the ping-pong table, during an intense match of table tennis

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Debora’s favorite music in the office is

Uplifting music and pumping beats that help overcome any post-lunch dip

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Debora’s go-to drink at work is

‍A perfectly prepared chai latte

Roy's mission is to align the Value Added Services smoothly and efficiently with the commercial wishes and operational processes. He is responsible for overseeing capacity planning and a variety of product services, while functioning as a key connector between different internal and external departments. Roy faces challenges head-on, viewing tricky situations as opportunities to create new and improved paths forward.

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Roy’s favorite music for the office are

Songs from his band “Lekker weer”

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Roy’s working ritual is

To start his day at his standing desk, to stay energized and focused throughout the morning

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Roy is driven by

The freedom he is given at UFBG to create new ways of working

Nikita holds the map for steering and navigating UFBG through uncharted waters. Her mission is to translate financial data and in-depth analysis into practical strategies, giving valuable insights on performance, profit, and innovation. Nikita’s excellent communication skills and strategic reports help guide the team in making smart and reliable decisions, staying on course, and reaching the desired destination.

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Nikita’s favorite after-work activity is

Going on a culinary adventure, favorably with a French flair

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One of Nikita’s favorite things is

Singing karaoke, with ‘Halo’ by Beyoncé as her go-to anthem

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Nikita’s superpower is

Lighting up a room with her uplifting spirit and a beaming smile

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Bas starts his day with a good cup of coffee while checking his emails. He ensures that all tasks, to-dos, and crucial details are organized and structured for smooth sailing. Providing exceptional service to his partners is a top priority for Bas, and he achieves this by always having accurate and well-organized information at hand and communicating openly and honestly. He thrives in the young and fast-paced atmosphere at UFBG, where he is given responsibility and endless opportunities for growth.

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Bas’s favorite spot in the office is

Next to Sonos. Functioning as the office DJ, Bas likes to always find the right tunes for the moment. His favorite Spotify playlist is “Branding Beach Club”

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Bas’s must take to work item is

His sports bag, so he can hit the gym right after work

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Bas has a crazy hobby which is

Boating. Having worked as a captain himself, Bas knows everything about ships and sailing

Always prompt and straightforward, Youp thrives in creating sustainable partnerships with his key accounts. He has a remarkable intuition for the needs of his partners and loves to proactively seek out new business opportunities to keep the ball rolling. As a people person, Youp enjoys the fast-changing dynamics and versatility of his job, going on business trips, attending fairs, and meeting his retail partners face-to-face.

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Youp loves to

Cook for family and friends, wowing them with his signature dish: Dandan Noodles

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Youp’s secret for success is

Having a vibrant team atmosphere where everyone is sharing a good time

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The best advice Youp has ever received is

“If you put time and dedication into your work, results will follow”

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Sidney excels in taking on an advisory and executive role for her partners. Her eagerness to manage her portfolio of accounts with a “first time right” principle is visible in her flourishing business relationships. Sidney is also known to shine with her expertise and predictive reliability on new trends. Her superpower is that she always manages to find or develop that one perfect item, that flies off her partners’ shelves immediately.

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Sidney’s personal superpower is

Her creative and innovative mind

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Sidney’s lunch routine is to

Step outside for a walk with her colleagues

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Sidney is motivated by

The team spirit and passion within UFBG

As Operations Coordinator, Dion is responsible for overseeing and managing export shipments outside of Europe. He has made it his mission to support UFBG in innovating by using his problem-solving and analytical skills to optimize process descriptions. One aspect of his job that Dion particularly loves is witnessing how clear guidelines and a strong framework boost efficiency and communication within the whole team.

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Dion’s favorite lunch break activity is

Playing ping pong with his greatest opponent, Debora

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Dion’s professional superpower is

His adaptability and fast appropriation of new technologies

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Dion has a crazy hobby which is

Taking care of his bonsai trees, allowing him to tap into his inner Zen

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In her team, Lotte is known for her positive mindset and her strong attention to detail. Her superpower is her ability to work in an organized and structured way, spotting problems quickly and coming up with creative long-term solutions. Lotte's professional background in operations has enabled her to develop exceptional analytical and strategic abilities, which are exemplified in her skillful category planning and sourcing of trending products.

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Lotte’s secret to success is

To think outside the box

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Lotte lives by the saying

“Een dag niet gelachen, is een dag niet geleefd” – “A day without laughter is a day wasted”

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Lotte’s favorite Sunday activity starts

With an energizing bootcamp session followed by a fun game of hide and seek with her young son

As our Head of Operations, together with his team, Mathijs is steering the ship when it comes to our supply chain process, quality assurance, continuous improvement and supply and demand planning. On a day to day basis Mathijs is all about taking UFBG to the next level in terms of our organization while also ensuring that every pickup and delivery, whether buying or selling, goes off without a hitch.

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Mathijs' favorite hobby is

Cycling on race- and mountainbikes

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The saying he lives by is

Me duce tutus eris - under my wings you are safe

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His professional superpower is

Being a strategic orchestrator. Mathijs' talent lies in perfectly balancing and harmonizing the people versus organisational structure

Gisèle is the driving force behind our corporate marketing and communication. She ensures that we are top-of-mind with our customers, that they are well-informed about our business and that we present ourselves impeccably at trade shows and events. Crafting innovative marketing and communication strategies, Gisèle works tirelessly to make our company an attractive partner for a wide audience.

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Gisèle's favorite season is

Summer! As soon as there is any sunshine and temperatures start to rise, you will find her at the beach. If you find her gazing out of the office window, she is probably dreaming about when she can go to the beach

The most adventurous thing Gisèle has ever done is

Moving to the US for 2 years as an au pair

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Gisèle's favorite tunes for the office are

90's and 00's pop songs, give her some Britney or Backstreet Boys and she is good o go

For Jiawei, being a new label developer at UFBG is all about the people. His ultimate success recipe is to ensure that his partners’ needs and wishes are met in the long run, so mutually beneficial business relationships can grow. Jiawei enjoys the diversity of the job, establishing new connections and introducing the latest products to the market.

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Jiawei’s favorite lunch at the office is

Whatever the chef is preparing that day

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Jiawei is motivated by

Overcoming obstacles and getting stronger

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Something Jiawei always brings to work is

His common sense

Georgiana is our Brand Manager. Her main responsibilities are the management of the communications with all licensed brands and making sure the marketing plans for these brands are executed in a timely manner. With her positive attitude there is no challenge that she can't handle.

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Georgiana's most valuable lesson in her career so far is

Before pursuing your dream job, ideal workplace, and perfect skill sets, first understand what you dislike and be true to those feelings. However, don't shy away from challenges simply because they are unfamiliar. That challenge might lead you to the ideal job

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If Georgiana had to pick one song she had to listen to for the rest of her life, it would be

Imagine Dragons - Whatever it takes

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What Georgiana misses most about her home country Romania is

Her family. Nothing else can take their place

As a Supply Chain Specialist, Alison's role is to manage a part of our daily operational activities. Her main focus is supporting the team who is in charge of our Chupa Chups Popcorn. Having Alison on our team helps us making sure that our products are delivered to our customers on time, whether they are in the Netherlands or abroad. Alison's French roots give her the inside scoop on everything in the market, so she's our secret weapon for tackling any challenge that comes our way!

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Alison's favorite way to unwind after a long day at work is

Baking some good dessert, and sharing it with friends.

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A fun fact about Alison that no one knows is

The fact that she speaks Mandarin and has lived in China for 6 months

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The part of her job which Alison enjoys most is

There is never a dull moment, every day is different!

As the Supply Chain Coordinator for Purchasing, Mike's main responsibility involves keeping our supply chain running like a well-oiled machine. He guides our specialists during the process on the purchasing side and also dives into the action myself to make sure everything flows smoothly.

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Mike is professionally motivated by

The fact that he gets a lot of freedom to explore and learn new things on the job. This is probably one of the reasons why Mike has been with us for over 15 years

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Something Mike is completely obsessed with is

Music, he couldn't go through life without it

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Mike's favorite movie or tv show quote is

''They don't know that we know they know we know'' - Friends

Eva's role mainly revolves around making sure our operations hit those top-notch quality marks. She's responsible for overseeing the quality assurance, tweaking processes to make them better, ensuring we're following all the rules, and keeping an eye on any risks. She teams up with different teams to set up airtight procedures that put product safety and integrity first. Plus, she also trains all colleagues on all things quality and making sure we've got a vibe of food safety, always aiming for improvement and top-notch quality.

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Eva is completely obsessed with

Order and organisation. She relaxes by watching satisfying cleaning or pantry organisation videos.

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Eva's favorite thing about her job is

Witnessing the positive outcomes of the projects she oversees. She also deeply values being in an environment where her ideas are heard and she's provided with the resources to achieve my goals.

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Eva's inspiration is

Michelle Obama's resilience, compassion, dedication to uplifting others and commitment to creating a better world are truly inspiring.

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In her role as Junior Brand Manager, Alexandra jumps in to support the brand management team She's all about crafting our licensed brands, figuring out the right prices, and getting those new products off the ground. She's also the brains behind our marketing moves for these brands, cooking up campaigns to get more customers talking about our products. With her desire for continuous improvement, she's always keeping her finger on the newest trends in our industry and using them to cook up fresh strategies to help our brands shine brighter.

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Alexandra's working ritual is

Wake up, hit snooze, repeat. Then a cup of coffee, the elixir of productivity. Drive to the office. Coffee again. Read her emails, meetings and finally reflecting on accomplishments of the day and plan for tomorrow's priorities

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On a Sunday, Alexandra likes to

Starting of with a leisurely breakfast with her husband and their two kids, followed by baking some sweet treats. After that she loves to play a board game together before heading out on their bikes to spend the day at the beach until sunset

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Alexandra's superpower is

Continuous learning and always making sure to stay on top of the industry and marketing field

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Simon works with our Sales Manager Sidney servicing the UK market, focusing on maintaining and enhancing our existing relationships while also seeking new business opportunities. His daily responsibilities include creating and sending offers to both existing and prospective customers. One of the things Simon excels at is working closely with a broad range of stakeholders, both internally and externally, to ensure we deliver high-quality, efficient, and comprehensive service.

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If Simon could have any animal as a pet, he would pick

A dog, preferably a golden retriever

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Simon's favorite lunch activity at the office is

A nice lunchtime walk, weather permitting. Also he will never brag about this, but Simon currently holds the UFBG record for running up 19 flights of stairs in 1 minute and 44 seconds

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Simon's professional superpower is

Refraining from snacking on the samples in our office

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As an Account Manager, Arthur is responsible for multiple markets. Being fluent in Spanish made it easy for us to make him responsible for the Spanish market. With extensive market knowledge, Arthur is all all about diving deep into international food markets, spotting those hot new trends, and seeking opportunities left and right. One of the elements of the job he really enjoys is jet-setting off to cool places, meeting up with our partners, and collaborating on cooking up the best ideas to bring to the table.
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Arthur's favorite lunch when in the office is

His homemade Mediterranean food. He makes everyone in the office jealous with his culinary delights

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His favorite after lunch activity is

Arthur enjoys the walks with colleagues around the building, getting some fresh air and sun

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The craziest job Arthur has ever had was

Being a Summer Camp Monitor. Managing large groups of unruly kids definitely prepares you for every challenge you can ever face

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As a Supply Chain Specialist, Japke supports the Sales Manager for Europe and the UK. She is responsible for a lot of things, from handling complaints and processing new orders and new customer forms to guiding the order book and arranging transport.

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Japke's favorite weekend activity is

Meeting up with friends and playing hockey

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Japke's must take to work item is

Her phone so that she can stay connected to all her stakeholders

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Japke's professional motivation is

Doing well at work and having lots of nice colleagues around her

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As a Supply Chain Specialist, Jesper's daily grind involves keeping a close eye on our order book. Handling the supply chain for one of our top clients means he is constantly in touch with both our Commercial and Supply & Demand teams, making sure we maintain our top-notch service standards. Jesper's superpower is all about delivering the fastest and finest service to our customers, and that means keeping those lines of communication wide open and never compromising on quality. With the UFBG Operations crew on deck, we're always ready to tackle any request that comes our way!

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If Jesper could be any movie character's side kick, he would pick

Captain America! Experiencing his strong sense of justice and leadership skills up close would be super inspiring. And given he is a team player, Jesper believes they would work together seamlessly and face challenges head-on

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In his free time, Jesper loves to

As soon as summer hits, you can find him on the baseball or softball field having a good time with friends and teammates. Besides that, he loves to drink some good craft beers

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Jesper's hidden work talent is

Optimizing processes and finding efficiencies in supply chain operations, turning chaos into coordinated awesomeness!

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Jeroen specializes in export, particularly in the dynamic Middle East Region. With an eye for opportunity, he consistently seek out new avenues for collaboration and growth and maintains his focus on cultivating mutually beneficial partnerships. Having lived in Dubai for 8 years, Jeroen knows everything there is to know about the Middle-Eastern market making him our secret weapon for tackling any challenge that comes our way!

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The craziest job Jeroen has ever had was

Being a Camel Boss, leading 2 Camel Farms as a Business Unit Manager. He was in charge of 2700 camels

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The best piece of advice he has ever received is

Carpe Diem - live every day like it is your last

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Jeroen's favorite thing about the UFBG office is

The Team ! Multicultural and full of energy!

As our Graphic Design and Marketing Advisor, Daniel is all about mixing it up! From bringing our brands and products alive by creating eye-catching graphics to orchestrating buzz-worthy events for our licensed brands, Daniel makes sure our brands look good. With his creative eye, he is able to bring all our crazy ideas to life.

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If Daniel could teleport to anywhere right now he would go to

Malaga is always fun – he loves to enjoy the sunshine by the beach with friends and family as this is also where he is from

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Working at UFBG has taught Daniel

He is still learning every day at his job, which is also what he loves about it. He is working on being a little more organized, this is super important when working in a growing team

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His favorite music in the office is

Preferably some POP Hits  – expecially Charlie XCX – so he can sing along (in his mind ;))

In his job as a Supply Chain Specialist, Elias is the go-to for keeping things running like a well-oiled machine every day on the purchasing side of operations. He handles a sufficient amount of orders, sorts out transportation logistics, and handles all the paperwork for our supplier squad. His main responsibility? Making sure our Purchase order book is on point. Elias is all about teaming up with his colleagues to make sure everything runs smooth as silk in the operations department. That means staying in sync and keeping the lines of communication wide open to make sure everything's on track, on time, and aligned with company rules.

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Elias' favorite childhood cartoon is

The Lion King, they tought him all about adapting to changes and learning from the past

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In his free time, Elias loves to

Go climbing

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Elias' favorite thing about the office is

The view and the plants, they are a nice distraction from day-to-day tasks

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Unlike our other Supply Chain Specialists, Kristians is actually all about shaking things up. He spends his days diving into process automation, revamping how things are done, and crunching numbers to help out the operations team. With Kristians on our team, we get to take efficiency to the next level, whether it's cooking up data-driven decisions or creating some slick analytical tools for the team to use. He is UFBG's Excel and data wizard.

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If Kristians could have dinner with any celebrity, he would choose

Jay-Z as his knowledge is endless and priceless. Just shooting the breeze with him could lead to life lessons, killer business tips, and some deep personal insights, all stemming from his journey from Brooklyn to global stardom. It would be like living the dream!

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In his free time, he loves to

Play basketball with friends while listening to his favorite musicians

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Kristians' hidden work talent is

He can make spreadsheets while jumping on one leg and spinning around- well, not really, but his pivot tables are pretty impressive. Told you, he is our Excel wizard ;)