We turn slow movers into fast movers.

Yuri is the director of UFBG and a visionary when it comes to his team and their shared ambition. Setting strategic goals and exploring new territories, Yuri ensures that their collective potential is fully realized. Even though it is hard sometimes to not get entangled in day-to-day tasks, having a strong and united team at his side, Yuri knows that there are no limits to where they can grow together.

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Yuri’s secret for success is

To have a team of diverse backgrounds, skillsets, and competences

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Yuri’s favorite tunes for the office are

Dance hits at 130 BPM that set the rhythm for the day

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Yuri’s personal superpower is

Turning dreams into plans of action

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Debora’s day is all about precise organization and effective communication. Every single order placed lands on Debora’s desk and goes through her methodically organized order book. Besides her daily mission to ensure smooth operational and logistical processes, she also takes the lead in training new colleagues and interns. With Debora at hand, you have a specialist who coordinates customized arrangements to accomplish even the most complex orders.

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Debora’s favorite spot in the office is

Behind the ping-pong table, during an intense match of table tennis

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Debora’s favorite music in the office is

Uplifting music and pumping beats that help overcome any post-lunch dip

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Debora’s go-to drink at work is

‍A perfectly prepared chai latte

Roy's mission is to align the Value Added Services smoothly and efficiently with the commercial wishes and operational processes. He is responsible for overseeing capacity planning and a variety of product services, while functioning as a key connector between different internal and external departments. Roy faces challenges head-on, viewing tricky situations as opportunities to create new and improved paths forward.

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Roy’s favorite music for the office are

Songs from his band “Lekker weer”

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Roy’s working ritual is

To start his day at his standing desk, to stay energized and focused throughout the morning

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Roy is driven by

The freedom he is given at UFBG to create new ways of working

Nikita holds the map for steering and navigating UFBG through uncharted waters. Her mission is to translate financial data and in-depth analysis into practical strategies, giving valuable insights on performance, profit, and innovation. Nikita’s excellent communication skills and strategic reports help guide the team in making smart and reliable decisions, staying on course, and reaching the desired destination.

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Nikita’s favorite after-work activity is

Going on a culinary adventure, favorably with a French flair

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One of Nikita’s favorite things is

Singing karaoke, with ‘Halo’ by Beyoncé as her go-to anthem

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Nikita’s superpower is

Lighting up a room with her uplifting spirit and a beaming smile

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Bas starts his day with a good cup of coffee while checking his emails. He ensures that all tasks, to-dos, and crucial details are organized and structured for smooth sailing. Providing exceptional service to his partners is a top priority for Bas, and he achieves this by always having accurate and well-organized information at hand and communicating openly and honestly. He thrives in the young and fast-paced atmosphere at UFBG, where he is given responsibility and endless opportunities for growth.

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Bas’s favorite spot in the office is

Next to Sonos. Functioning as the office DJ, Bas likes to always find the right tunes for the moment. His favorite Spotify playlist is “Branding Beach Club”

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Bas’s must take to work item is

His sports bag, so he can hit the gym right after work

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Bas has a crazy hobby which is

Boating. Having worked as a captain himself, Bas knows everything about ships and sailing

Always prompt and straightforward, Youp thrives in creating sustainable partnerships with his key accounts. He has a remarkable intuition for the needs of his partners and loves to proactively seek out new business opportunities to keep the ball rolling. As a people person, Youp enjoys the fast-changing dynamics and versatility of his job, going on business trips, attending fairs, and meeting his retail partners face-to-face.

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Youp loves to

Cook for family and friends, wowing them with his signature dish: Dandan Noodles

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Youp’s secret for success is

Having a vibrant team atmosphere where everyone is sharing a good time

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The best advice Youp has ever received is

“If you put time and dedication into your work, results will follow”

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Sidney excels in taking on an advisory and executive role for her partners. Her eagerness to manage her portfolio of accounts with a “first time right” principle is visible in her flourishing business relationships. Sidney is also known to shine with her expertise and predictive reliability on new trends. Her superpower is that she always manages to find or develop that one perfect item, that flies off her partners’ shelves immediately.

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Sidney’s personal superpower is

Her creative and innovative mind

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Sidney’s lunch routine is to

Step outside for a walk with her colleagues

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Sidney is motivated by

The team spirit and passion within UFBG

As Operations Coordinator, Dion is responsible for overseeing and managing export shipments outside of Europe. He has made it his mission to support UFBG in innovating by using his problem-solving and analytical skills to optimize process descriptions. One aspect of his job that Dion particularly loves is witnessing how clear guidelines and a strong framework boost efficiency and communication within the whole team.

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Dion’s favorite lunch break activity is

Playing ping pong with his greatest opponent, Debora

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Dion’s professional superpower is

His adaptability and fast appropriation of new technologies

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Dion has a crazy hobby which is

Taking care of his bonsai trees, allowing him to tap into his inner Zen

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In her team, Lotte is known for her positive mindset and her strong attention to detail. Her superpower is her ability to work in an organized and structured way, spotting problems quickly and coming up with creative long-term solutions. Lotte's professional background in operations has enabled her to develop exceptional analytical and strategic abilities, which are exemplified in her skillful category planning and sourcing of trending products.

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Lotte’s secret to success is

To think outside the box

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Lotte lives by the saying

“Een dag niet gelachen, is een dag niet geleefd” – “A day without laughter is a day wasted”

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Lotte’s favorite Sunday activity starts

With an energizing bootcamp session followed by a fun game of hide and seek with her young son

For Jiawei, being a new label developer at UFBG is all about the people. His ultimate success recipe is to ensure that his partners’ needs and wishes are met in the long run, so mutually beneficial business relationships can grow. Jiawei enjoys the diversity of the job, establishing new connections and introducing the latest products to the market.

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Jiawei’s favorite lunch at the office is

Whatever the chef is preparing that day

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Jiawei is motivated by

Overcoming obstacles and getting stronger

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Something Jiawei always brings to work is

His common sense

Georgiana is our Brand Manager. Her main responsibilities are the management of the communications with all licensed brands and making sure the marketing plans for these brands are executed in a timely manner. With her positive attitude there is no challenge that she can't handle.

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Georgiana's most valuable lesson in her career so far is

Before pursuing your dream job, ideal workplace, and perfect skill sets, first understand what you dislike and be true to those feelings. However, don't shy away from challenges simply because they are unfamiliar. That challenge might lead you to the ideal job

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If Georgiana had to pick one song she had to listen to for the rest of her life, it would be

Imagine Dragons - Whatever it takes

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What Georgiana misses most about her home country Romania is

Her family. Nothing else can take their place

As a Supply Chain Specialist, Alison's role is to manage a part of our daily operational activities. Her main focus is supporting the team who is in charge of our Chupa Chups Popcorn. Having Alison on our team helps us making sure that our products are delivered to our customers on time, whether they are in the Netherlands or abroad. Alison's French roots give her the inside scoop on everything in the market, so she's our secret weapon for tackling any challenge that comes our way!

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Alison's favorite way to unwind after a long day at work is

Baking some good dessert, and sharing it with friends.

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A fun fact about Alison that no one knows is

The fact that she speaks Mandarin and has lived in China for 6 months

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The part of her job which Alison enjoys most is

There is never a dull moment, every day is different!