We turn slow movers into fast movers.

About us

Expertise

Meet the team

At UFBG we introduce and distribute A-branded, licensed and new label Food & Beverage products through sustainable and mutually beneficial partnerships all over the world. We share knowledge, innovation, trends and best practices, paired with our wide product portfolio and unique service solutions, to make your business profitable in the long run.

Products and solutions
We are specialized in

Treats & snacks
Drinks
Pet Food
Frozen

We operate in

Europe
Asia Pacific
Americas
Middle East

Our sales channels are

Non-Food Retail
Food Retail
E-commerce

Expertise

Commercial

01. Value creation
We are trend setters & innovators. We understand the challenges and fast-changing dynamics of the international FMCG market, which is why we can operate and adjust at high speed. With our work, we will continue to add value within our partners’ core and non-core assortment. Together, we strive to always make the most exciting and flavorful products accessible.
02. Consultation
With our knowledge of regional flavor profiles and upcoming trends, we can always make sure that we advise our partners on the most profitable items. Instead of just functioning as a pivot between our manufacturing and retailing partners, we believe in creating a win-win situation for all stakeholders involved:
  • Sharing data knowledge, best practices and rates of sales with our retail partners to help them manage their product portfolio
  • Helping our manufacturing partners to create awareness and visibility in new and existing sales channels
  • Providing accurate feedback and solutions on consumer trends and preferences
03. Innovation
From collaborative product development to promotion and in-store solutions: we make sure to always be your creative and innovative puzzle piece. We make sure to bring that one unique product solution that will fly off your shelves in no time.
Value creation
Consultation
Innovation
Expertise

Operations and solutions

01. Tailor-made solutions for our partners
At UFBG we see the world as our playing field, where we can make innovative and exciting new products accessible to our partners, using the fast track. Our international team is set up by various expert groups, each focused on a specific market and product niche. As your trusted global distributor within the FMCG industry, we make sure to find the right service solution for your needs and wishes.
02. One-stop-shop
With our wide product assortment, in-house knowledge and customized Value Added Services, we offer our partners an all-inclusive solution for their business. We take care of stable supply and on-time deliveries, so our partners don’t need to worry about stock holding. Our team has all the local know-how when it comes to import & export operations and regional regulations.
03. Value Added Services & Value Added Logistics
Our VAS and VAL departments are indispensable to our game plan. Whether we can assist our partners in providing the needed text legislations or help them to localize products for different sales markets—we take your business into our hands. 

Our solutions: 
  • Compliant labeling
  • Tailor-made services
  • Risk management
  • Inventory control
  • Demand planning and forecasting
  • Individualized Value Added Services
Tailor-made solutions for our partners
One-stop-shop
Value Added Services & Value Added Logistics
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Careers
Meet the Team
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Meet the Team

Always better. Together we constantly improve.

UFBG is only as strong as its people. That is why we have assembled some of the sharpest minds, most innovative thinkers, and motivated leaders of diverse backgrounds and talents. Here you can meet a few of us.

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Yuri Roosblad
Director
Yuri Roosblad
Director

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Tessa Mooren
Head of Purchasing
Tessa Mooren
Head of Purchasing

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Nikita Maniram
Business Controller
Nikita Maniram
Business Controller

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Charlotte IJzelenberg
Office Manager
Charlotte IJzelenberg
Office Manager

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Roy van Hameren
Value Added Services Coordinator
Roy van Hameren
Value Added Services Coordinator

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Natalia Serra
New Label Developer
Natalia Serra
New Label Developer

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Aiste Ambrazeviciute
Sr. New Label Developer
Aiste Ambrazeviciute
Sr. New Label Developer

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Georgiana Ghita
Marketing and Innovation Manager
Georgiana Ghita
Marketing and Innovation Manager

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Emma Docters van Leeuwen
Category Buyer
Emma Docters van Leeuwen
Category Buyer

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Shady El-Bahtiti
Account Manager
Shady El-Bahtiti
Account Manager

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Sidney Baron
Sales Manager
Sidney Baron
Sales Manager

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Lotte van der Heide
Category Buyer
Lotte van der Heide
Category Buyer

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Alison Allain
Supply Chain Specialist
Alison Allain
Supply Chain Specialist

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Mike Emid
Supply Chain Coördinator
Mike Emid
Supply Chain Coördinator

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Alexandra Florescu
Jr. Brand Manager
Alexandra Florescu
Jr. Brand Manager

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Simon Winchcombe
Account Manager
Simon Winchcombe
Account Manager

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Arthur Pierre
Account Manager
Arthur Pierre
Account Manager

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Jesper Bussing
Supply Chain Specialist
Jesper Bussing
Supply Chain Specialist

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Elias Challita
Supply Chain Specialist
Elias Challita
Supply Chain Specialist

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Want to be part of our fast-growing team?
Want to be part of our fast-growing team?

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